The Quiet Work of Rebuilding Listings
What to keep. Beyond that an outdated business name costs more in a dense market over a wide service radius than it does in a quiet one.
First pass. The work sits awkwardly between marketing and administration, which is why it gets skipped.
What to keep. Simply as important, nobody sends a warning when mismatched opening hours appears, which is why audits find it years late, and the same holds at scale.
Out of date. Left alone, a broken website field spreads to sources the business never submitted to.
Listing Hygiene: A Working Routine
- Left undone
- Aggregator feeds are the online records that carry the name, address and phone number for {entity_s}.
- Common traps
- What counts as a citation is broader than most owners assume: structured listings qualify too.
- Left undone
- Even therefore, a citation is any place on the web where the service area appears for {entity_s}.